In The Media

The Moncton Coupon Lady came about by accident, and has become a new identity for the woman who created the site, Ruth Ann Swansburg. She started a Facebook page in August of 2011 in order to share her shopping photos and info with her friends. She wanted a way to teach them how to get great deals. She invited 21 friends to the FB page, and today has over 20,000 fans on the FB page alone. In addition to the page, there is this website at, a trades group, an email newsletter, regular local coupon swaps and seminars across the Maritimes. 

Ruth Ann has been offering seminars in various locations around the Maritimes since October 2011.

In addition to the standard 2 hour Seminar, she has also been teaching Lunch & Learn sessions at local businesses, such as Medavie Blue Cross, Ambulance NB, Youth QUEST Central, Université de Moncton, Assumption Life, WorkSafeNB, Moncton Hospital, Town of Riverview and more.

Here you will find info on articles and interviews done with Ruth Ann, as the Moncton Coupon Lady.
In July of 2016, we rebranded and created this site at Everything Unscripted. This allows us to continue sharing frugal living content and in addition share our passion for family & lifestyle content. 

Column on CBC Information Morning Moncton 106.1FM


  • Daily Gleaner Article (January 2012)
  • Telegraph Journal Articles
  • Times & Transcript (various articles 2012-2014)
  • Miramichi Leader
  • SNAP Moncton (May 2012)
  • Daily Gleaner Article (September 2012)


If you would like to contact Ruth Ann regarding interviews, columns or information, please email